Privacy Policy

Effective Date: August 5, 2026

Last Updated: August 5, 2026

Welcome to The Trendy Lens (“Company,” “we,” “us,” or “our”), accessible at www.thetrendylens.com. We respect your privacy and are committed to protecting the personal information you share with us or that we collect through your use of our website, mobile features, services, and related applications (collectively, the “Services”).

This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit or interact with The Trendy Lens. It also outlines your rights under applicable data protection laws—including the General Data Protection Regulation (GDPR), the California Consumer Privacy Act (CCPA/CPRA), and other regional privacy regulations—and details our compliance requirements for third-party partners such as Google AdSense.

Please read this Privacy Policy carefully. By accessing or using The Trendy Lens, you acknowledge that you have read, understood, and agreed to the practices described in this policy. If you do not agree with any terms of this Privacy Policy, please discontinue use of the Site immediately.

1. Information We Collect

We collect several types of information from and about users of our Site, depending on how you interact with us.

A. Personal Data You Provide Voluntarily

Personal Data refers to information that identifies, relates to, describes, or is capable of being associated with a specific individual. We may collect Personal Data when you subscribe to our newsletter, submit a contact form, post comments, or participate in interactive site features. This may include:

  • Full name and contact information (such as email address)

  • Account preferences or survey responses

  • Any communications, feedback, or inquiries you send to us directly

B. Automatically Collected Data

When you visit and navigate The Trendy Lens, our servers and third-party service providers automatically collect standard technical data regarding your device and browsing habits. This includes:

  • Device and Browser Information: IP address, browser type, operating system, language preferences, device model, and user-agent string.

  • Usage Data: Pages viewed, time spent on pages, referral links, landing pages, scroll depth, click behavior, and date/time stamps.

  • Location Information: General geographic location derived from your IP address (e.g., country or city level).

C. Cookies and Tracking Technologies

We and our third-party vendors use cookies, web beacons, tracking pixels, local storage, and similar technologies to collect information, remember user preferences, analyze site traffic, and deliver targeted advertising.

2. How We Use Your Information

We process personal and technical data for legitimate business purposes, including:

  1. Operating the Site: Providing, maintaining, and improving the functionality, speed, and user experience of The Trendy Lens.

  2. Customer Support & Communications: Responding to inquiries, feedback, or technical issues submitted via contact forms.

  3. Analytics & Performance: Analyzing traffic metrics, user engagement patterns, and content popularity to optimize website performance.

  4. Monetization & Advertising: Serving third-party contextual and personalized advertisements via Google AdSense and affiliated advertising networks.

  5. Security & Fraud Prevention: Detecting, preventing, and mitigating unauthorized access, malicious behavior, invalid click activity, or fraudulent traffic.

  6. Legal & Regulatory Compliance: Fulfilling legal obligations, responding to governmental requests, and enforcing our site policies and terms.

3. Google AdSense & Third-Party Advertising Disclosures

The Trendy Lens participates in the Google AdSense program to serve banner and display advertisements across the Site. Because Google AdSense relies on advanced tracking and advertising technologies, the following disclosures apply directly to your visit:

A. Third-Party Vendors and Cookies

  • Third-party vendors, including Google, use cookies to serve ads based on a user’s prior visits to The Trendy Lens or other websites on the internet.

  • Google’s use of advertising cookies enables it and its partners to serve ads to users based on their visit to our Site and/or other sites across the Web.

  • Other third-party ad networks and advertisers may also place and read cookies, web beacons, or scripts on your browser to collect information as a result of ad serving on our Site.

B. Personalized Advertising & Opt-Out Options

Users have full control over personalized advertising options:

  • Google Ad Settings: Users may opt out of personalized advertising provided by Google by visiting Google Ads Settings.

  • Network Advertising Initiative (NAI): Users can opt out of third-party vendor cookies for personalized advertising by visiting www.aboutads.info or the NAI Opt-Out Page.

  • Browser Controls: Most web browsers allow you to block third-party cookies or alter cookie setting preferences. However, disabling cookies may affect certain interactive features of the Site.

C. Google Consent Mode v2 & Consent Management Platforms (CMP)

In compliance with international data standards and Google's Publisher Policies, The Trendy Lens utilizes a certified Consent Management Platform (CMP) integrated with Google Consent Mode v2.

  • When visiting our Site from regions requiring explicit consent (such as the EU/EEA, UK, and Switzerland), you will be presented with a consent banner allowing you to accept or decline advertising (ad_storage, ad_user_data, ad_personalization) and analytics cookies.

  • Your choices are communicated directly to Google Ads and Google Analytics via standardized consent signals. Non-essential tracking cookies will not be deployed without user permission where required by applicable law.

4. Google Analytics and Web Analytics Services

We may use Google Analytics and other third-party analytics software to track site traffic and usage metrics.

  • Google Analytics collects information sent by your browser as part of a web page request, including your IP address and cookie identifiers.

  • Google uses this information to evaluate your use of the Site, compile reporting activity for us, and provide other services related to website activity and internet usage.

  • To learn more about how Google collects and processes data when you use our partner site, please review How Google uses data when you use our partners' sites or apps.

  • You can prevent Google Analytics from collecting data on your browser by installing the official Google Analytics Opt-out Browser Add-on.

5. Legal Basis for Processing Personal Data (GDPR Compliance)

If you are located in the European Economic Area (EEA), United Kingdom (UK), or Switzerland, our legal basis for collecting and processing your personal data depends on the information concerned and the specific context in which we collect it:

  1. Consent: We process data for advertising, non-essential cookies, and direct marketing based on your explicit consent granted via our consent banner. You may withdraw consent at any time.

  2. Legitimate Interests: We process technical usage data and analytics for our legitimate business interests, provided those interests are not overridden by your fundamental rights and freedoms.

  3. Legal Obligation: We may process data where necessary to comply with applicable statutory or regulatory requirements.

6. Your Data Rights Under GDPR and Global Laws

Depending on your country or state of residence, you may possess specific rights regarding your personal data:

  • Right to Access: The right to request copies of the personal data we hold about you.

  • Right to Rectification: The right to request that we correct inaccurate or incomplete personal information.

  • Right to Erasure ("Right to be Forgotten"): The right to request that we erase your personal data under certain conditions.

  • Right to Restrict or Object to Processing: The right to object to our processing of your personal data or request restrictions on such processing.

  • Right to Data Portability: The right to request the transfer of your collected data to another organization or directly to you in a machine-readable format.

To exercise any of these rights, please contact us using the contact details provided in Section 12. We will evaluate and respond to your request within the timeframe mandated by applicable law.

7. United States Privacy Disclosures (CCPA / CPRA & State Laws)

Under the California Consumer Privacy Act (CCPA), California Privacy Rights Act (CPRA), and related privacy legislation in states such as Virginia (VCDPA), Colorado (CPA), and Connecticut (CTDPA), consumers have specific disclosures and rights:

A. Categories of Data Collected & Disclosed

In the preceding 12 months, we may have collected and disclosed for business purposes the following categories of personal information:

  • Identifiers (e.g., IP addresses, browser IDs, email addresses)

  • Internet or electronic network activity data (e.g., browsing history, click activity)

  • Geolocation data (e.g., general IP-based location)

B. "Do Not Sell or Share My Personal Information"

While The Trendy Lens does not directly sell personal information for monetary payment, our use of third-party advertising partners (including Google AdSense) may constitute a "sale" or "sharing" of personal information for cross-context behavioral advertising under US state privacy definitions.

US residents may opt out of the sale or sharing of their personal information for personalized ads by:

  • Clicking the "Do Not Sell or Share My Personal Information" link located in our website footer.

  • Adjusting your privacy preferences via our site Cookie Settings banner.

  • Utilizing recognized Global Privacy Control (GPC) signals sent by your browser.

8. Children’s Privacy (COPPA Compliance)

The Trendy Lens is intended solely for a general audience and is not directed to children under the age of 13 (or under 16 in the European Union). We do not knowingly collect, request, or solicit personal information from children.

In alignment with the Children's Online Privacy Protection Act (COPPA) and Google AdSense Publisher Policies, we do not intentionally target personalized advertisements to minors. If we learn that we have inadvertently collected personal data from a child under the applicable age of consent without verifiable parental permission, we will delete that information as quickly as possible. If you believe a child has provided us with personal data, please contact us immediately.

9. Data Security, Storage, and International Transfers

A. Security Measures

We implement appropriate technical, administrative, and physical security precautions designed to safeguard personal data against unauthorized access, destruction, loss, alteration, or disclosure. However, no transmission over the Internet or electronic storage mechanism is 100% secure, and we cannot guarantee absolute security.

B. International Data Transfers

The Trendy Lens and its third-party providers operate globally. Your information may be transferred to, stored, and processed in servers located outside your state, province, or country of residence, where data protection laws may differ from those in your jurisdiction. By using the Site, you acknowledge and consent to these cross-border transfers in compliance with legal transfer frameworks.

10. Disclaimer of Warranties and Limitation of Liability

To the maximum extent permitted by applicable law:

  1. "As Is" Service: The Trendy Lens provides its website, content, and services on an "AS IS" and "AS AVAILABLE" basis without warranties of any kind, whether express, implied, statutory, or otherwise.

  2. Limitation of Liability: Under no circumstances shall The Trendy Lens, its owners, operators, affiliates, partners, or content creators be liable for any direct, indirect, incidental, consequential, special, or punitive damages resulting from or arising out of:

    • Your use or inability to use the Site or any linked third-party websites.

    • Any errors, omissions, inaccuracies, or interruptions in content.

    • Unauthorized access to or alteration of your transmissions or data.

    • Actions or content of third-party advertising providers, including Google AdSense.

11. Third-Party Hyperlinks and External Websites

Our Site may contain links to third-party websites, articles, tools, or services that are not owned, operated, or controlled by The Trendy Lens. This Privacy Policy applies solely to our Site. We have no control over, and assume no responsibility for, the privacy practices, terms of service, or content of any third-party websites. We encourage you to review the privacy policy of every website you visit.

12. Changes to This Privacy Policy

We reserve the right to modify or update this Privacy Policy at any time to reflect changes in our operational practices, technological advancements, or legal and regulatory obligations.

When updates are made, we will revise the "Last Updated" date at the top of this page. Any material changes will take effect immediately upon posting to the Site. Your continued use of The Trendy Lens following the posting of an updated Privacy Policy constitutes your acceptance of the revised terms. We encourage you to review this page periodically to stay informed about how we protect your information.

13. Contact Us

If you have any questions, concerns, complaints, or requests regarding this Privacy Policy or our data processing practices, please contact us at:

  • Website Name: The Trendy Lens

  • Email Address: thetrendylens002@gmail.com

  • Mailing Address: P.O.BOX 162, Namitete, Malawi.

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