Search This Blog

Showing posts with label link. Show all posts
Showing posts with label link. Show all posts

Tuesday, 6 January 2026

The Damola Adamolekun Playbook: Career Lessons from Red Lobster’s Turnaround CEO

When Damola Adamolekun took the helm of Red Lobster in August 2024, the headlines focused on two things: his age (36) and the restaurant’s Chapter 11 bankruptcy. But for those watching closely, Adamolekun wasn't a newcomer to high-stakes turnarounds. Having previously led P.F. Chang’s through the turbulence of the pandemic, he has become a symbol of a new era of leadership.

His journey offers a masterclass in professional growth. Whether you are a fresh graduate looking for your first "big break" or a seasoned employee navigating corporate shifts, the Adamolekun playbook provides actionable strategies to power your professional journey.


1. Own Your "Experience Gap"

When Adamolekun was appointed CEO of P.F. Chang’s in April 2020, he succeeded John Antioco, an executive with eight CEO titles under his belt. Adamolekun didn't try to fake decades of industry experience. Instead, he acknowledged the "experience gap" as a starting point.

The Lesson:

  • For Graduates: Don't let a lack of experience lead to "imposter syndrome." Instead, view your "outsider perspective" as a strength. You have fresh eyes and aren't wedded to "the way we've always done it."

  • For Seasoned Employees: Recognize that experience can sometimes lead to rigidity. Like Adamolekun, learn to value the fresh energy and digital-native insights of younger colleagues.

“In anything you do, you need to recognize your strengths and your weaknesses,” Adamolekun told the “How Leaders Lead” podcast. “Experience is clearly a weakness... so for me, it’s about recognizing that and accentuating your strengths.”


2. Leverage the "Information Around You"

Adamolekun’s success didn't come from knowing everything; it came from knowing who to ask. During the P.F. Chang’s turnaround—which saw revenue jump from $601 million to $922 million in one year—he leaned heavily on his team.

Actionable Strategies for Your Career:

PerspectiveCareer MoveWhy it Works
The Young GraduateFind a MentorIf you don't have experience, "borrow" it by listening to those who do.
The Seasoned ProReverse MentoringEngage with junior staff to understand emerging trends and technologies.
BothActive ListeningAs Adamolekun said, if you engage with people, their experience becomes your own.

3. The "Hard Hat" Mentality: Operational Humility

Despite his background at Goldman Sachs and TPG Capital, Adamolekun wasn't a "spreadsheet-only" CEO. He was known for "putting on the hard hat," working on the ground to help reopen stores.

This operational humility is what builds a "cult following" among employees. When the leader is willing to do the dirty work, the team feels seen and valued.

The Professional Takeaway:

Never be "too big" for the small tasks. If you are a manager, spend time on the front lines. If you are a graduate, show initiative by volunteering for the "un-glamorous" projects. This builds a reputation for reliability and grit that no degree can replicate.


4. Emotional Intelligence over Micromanagement

Billionaire Mark Cuban famously noted that his biggest early mistake was being a "go, go, go" micromanager who scared employees. Adamolekun takes the opposite approach: Align, Motivate, and Empower.

At Red Lobster, while he had to make difficult decisions—including a 10% cut in corporate staff to ensure profitability—he has remained focused on hospitality and menu innovation.

The Lesson for Leaders:

Empower your people to own their jobs. Micromanagement is a sign of insecurity; empowerment is a sign of leadership. Your job is to set the vision and then get out of the way of the experts you hired.


5. Strategic Decisiveness Under Pressure

Navigating a bankruptcy exit like Red Lobster’s requires a "cool head." Adamolekun argues that stress is the enemy of clear thinking. If you freak out about the stakes, you end up making bad decisions.

How to Apply This:

  • Don't overthink the pressure: Focus on the process, not the potential for failure.

  • Stay calm to stay clear: In a crisis, the person who remains the calmest usually becomes the leader by default.

  • Make decisions regardless of the stakes: Analyze the data, consult your "circle of experience," and then move forward decisively.


The Path Forward

Damola Adamolekun’s rise from an investment banking analyst to the CEO of a multi-billion dollar restaurant chain wasn't just a result of his financial acumen. It was his ability to shore up his weaknesses and leverage the talent around him.

Red Lobster is now betting on a heightened focus on hospitality and a leaner corporate structure to return to its former glory. For the rest of us, the message is clear: success isn't about being the "perfect candidate"—it's about being the most self-aware and resilient person in the room.

Monday, 5 January 2026

Beyond the Burnout: 10 Digital Product Ideas to Turn Your 9-to-5 Expertise into a $100K Side Hustle

 In 2026, the traditional 9-to-5 is no longer the only path to security. We’ve entered the era of the "Sovereign Creator"—where anyone with a laptop and a specific set of skills can build an empire from their kitchen table.

The most successful entrepreneurs aren't just working harder; they are decoupling their time from their income. Instead of selling hours, they are selling digital assets. If you've ever felt that your professional knowledge is "stuck" within the walls of your office, or that your favorite hobby is just a way to kill time, it’s time to pivot. You can transform that expertise into a scalable, high-margin business on platforms like Etsy, eBay, and Amazon.


Why Digital Products are the "Holy Grail" of 2026

The math is simple: Physical products have "ceilings." You have to manufacture, store, and ship them. Digital products have infinite scale.

  • Zero Inventory: No garage full of boxes.

  • Create Once, Sell Forever: Your work pays you dividends while you sleep.

  • High Profit Margins: Aside from platform fees, nearly 100% of the sale goes into your pocket.

Below is a curated list of 10 digital product categories that are currently trending. Whether you are a corporate professional, an artist, or a weekend hobbyist, there is a six-figure path here for you.


10 Monetizable Digital Product Ideas

1. AI Prompt Libraries for Niche Industries

Artificial Intelligence is everywhere, but most people still don't know how to get the best results. If you’ve mastered "prompt engineering," you can sell curated libraries of prompts.

  • The Angle: Don't just sell "AI tips." Sell "100 ChatGPT Prompts for High-Converting Real Estate Listings" or "Midjourney Prompts for Modern Interior Designers."

  • Best Platform: Etsy or a personal Shopify store promoted via LinkedIn and Twitter.

2. Gamified Life-Admin Planners

The "aesthetic productivity" trend has evolved into "Gamified Life Management." People want their planners to feel like a video game.

  • The Angle: Create Notion templates or Goodnotes PDFs that track habits with XP bars, quest logs, and "level-up" milestones.

  • Best Platform: Etsy, targeting the "Studygram" and "Digital Planning" communities on TikTok.

3. Specialized Business Spreadsheets

There is a massive market for people who are "spreadsheet-phobic." If you are an Excel or Google Sheets wizard, you have a goldmine.

  • The Angle: Create "Small Business Tax Trackers," "Inventory Management for Home Bakeries," or "Profit/Loss Dashboards for Etsy Sellers."

  • Best Platform: Etsy or eBay (sold as a digital file).

4. Co-Parenting & Family Logistics Bundles

Solving emotional and logistical pain points is a guaranteed way to sell. Co-parenting apps exist, but many families prefer simple, printable, or digital-first organizers.

  • The Angle: Sell "Co-Parenting Communication Kits" that include shared schedules, medical history logs, and expense trackers.

  • Best Platform: Etsy and Pinterest.

5. "Faceless" Social Media Content Banks

The "Faceless Digital Marketing" trend is huge in 2026. Business owners want a high-end social media presence without being on camera.

  • The Angle: Sell bundles of 50–100 aesthetic, high-definition stock videos and Canva templates tailored to niches like "Luxury Travel," "Minimalist Wellness," or "Finance."

  • Best Platform: Instagram (via a "Link in Bio" store) and Etsy.

6. Professional SOPs & Workflow Templates

If you have a corporate background, you likely have "Standard Operating Procedures" (SOPs) memorized. New small business owners have no idea how to structure their workflows.

  • The Angle: Create a "New Client Onboarding SOP for Virtual Assistants" or a "Project Management Kit for Creative Agencies."

  • Best Platform: Etsy or a specialized professional marketplace.

7. Digital Junk Journaling & "Ephemera" Folios

The hobby world is booming. Digital junk journaling allows users to create beautiful scrapbooks on their iPads without the mess of glue and paper.

  • The Angle: Design vintage-themed digital paper packs, "stamps," and clip-art bundles.

  • Best Platform: Etsy is the undisputed king for this niche.

8. Procreate "World-Builder" Toolkits

If you are an illustrator, don't just sell your art—sell your tools.

  • The Angle: Create "World-Builder Kits" for fantasy authors or D&D players. These include custom Procreate brushes for drawing mountains, forests, and maps, plus parchment textures.

  • Best Platform: Etsy and Amazon (via companion "how-to" e-books).

9. Interactive Wellness & "Digital Detox" Journals

Mental health and "unplugging" are top priorities for consumers in 2026.

  • The Angle: Sell interactive PDFs that guide users through a 30-day digital detox, including morning prompts, evening reflections, and screen-time trackers.

  • Best Platform: Amazon KDP (as a "Low Content" book) or Etsy.

10. Niche Language "Cheat Sheets"

Language apps are great, but they often miss the "survival" aspect.

  • The Angle: Create high-design, one-page "Cheat Sheets" for specific scenarios, such as "Business French for Negotiators" or "Korean for Solo Female Travelers."

  • Best Platform: Etsy and Pinterest.


How to Market Your Digital Empire

Creating the product is only 50% of the battle. The other 50% is getting it in front of the right eyes. In 2026, the "Social Media Funnel" is your best friend.

TikTok & Instagram Reels: The Awareness Phase

Show, don't tell. If you’re selling a digital planner, record a 7-second video of you using it on an iPad with a trending "lo-fi" beat. Don't sell the product; sell the organized life the product provides.

Pinterest: The Search Engine Phase

Pinterest is a "set it and forget it" traffic machine. Create 5–10 different pins for every single product. Use keywords like "Free Digital Planner," "How to organize my small business," or "Study tips."

Email Marketing: The Retention Phase

Once someone buys from you, they are 10x more likely to buy again. Offer a free "Mini-Guide" in exchange for their email. Now, you have a direct line to your most loyal fans for your next product launch.


Frequently Asked Questions (FAQ)

Is the digital product market too saturated?

The generic market is saturated. If you try to sell a basic "Notebook," you will fail. If you sell a "Soil Testing and Garden Planning Tracker for Organic Farmers," you will succeed. The narrower your niche, the higher your conversion.

Do I need to be a graphic designer?

No. Tools like Canva and Adobe Express have lowered the bar. If you have good taste and understand the problem you are solving, you can create professional products.

How do I rank on the first page of Etsy?

Focus on Etsy SEO. Use "long-tail keywords" in your titles (e.g., "Digital Budget Tracker for Freelance Designers") and make sure you use all 13 tags provided by the platform.


The Path Forward

Building a six-figure side hustle doesn't happen overnight, but it starts with a single digital file. You already have the knowledge—now it’s time to package it.

The world is waiting for your "shortcut." Whether it’s an Excel sheet that saves a baker five hours a week or a study guide that helps a student pass their exams, your expertise has a price tag.

What is the one thing people always ask you for help with? That is your first product.

Saturday, 3 January 2026

The "Holy Grail" of Entrepreneurship: How to Build a Business That Thrives Without You.

 We’ve all been there. It’s 11:00 PM on a Tuesday, and you’re staring at a spreadsheet, a half-empty cup of cold coffee by your side, wondering if your "side hustle" has actually become a second full-time job.

The dream was simple: build something of your own, gain a little financial freedom, and maybe—just maybe—reclaim your time. But for most of us, the reality of entrepreneurship feels more like a treadmill than a luxury cruise. We trade our 9-to-5 for a 24/7. We become the bottleneck, the customer service rep, the shipping department, and the visionary all at once.

But what if I told you there’s a different way? What if your business could not only survive without you but actually grow while you’re sleeping, traveling, or simply enjoying a quiet afternoon with your family?

Recently, CNBC MAKE IT featured a story that stopped us in our tracks. It’s the story of Mike Odell, the CEO of Legit Kits, and his journey to building a side hustle that eventually ran itself. It’s a masterclass in business automation, scaling, and the psychological shift required to go from a "solopreneur" to a true CEO.


The Spark: Finding the "Legit" Opportunity

Every great business starts with a "why," and Mike Odell’s was rooted in a community he deeply respected: quilters. Now, if you aren't in the quilting world, you might think it’s a quiet, slow-moving hobby. In reality, it’s a multi-billion-dollar industry filled with passionate creators.

Mike noticed a gap. People wanted to create complex, stunning, museum-quality quilts, but the process of sourcing fabrics, following intricate patterns, and staying organized was overwhelming. He launched Legit Kits to provide high-end, all-in-one kits that took the guesswork out of the craft.

But here is where the story gets interesting. Most people would have stopped there, happy to pack boxes in their garage for a few extra thousand dollars a month. But as CNBC MAKE IT reported, Mike had a different vision. He didn't want to build a job for himself; he wanted to build an asset.


The Philosophy of "Exit" From Day One

The biggest mistake most side-hustlers make is building a business that is entirely dependent on their own physical presence. If you don't show up, the business doesn't move.

Mike Odell took a different approach. He built Legit Kits with the "exit" in mind—not necessarily because he wanted to sell it, but because he wanted to be optional. Quoting CNBC MAKE IT, the focus was on creating a business structure that could operate independently of its founder.

This requires a radical shift in mindset. You have to stop asking, "How do I do this?" and start asking, "How can this be done without me?"


Phase 1: The Power of the SOP (Standard Operating Procedure)

If you want to scale a small business, your best friend isn't a new marketing tactic or a flashy website; it’s a document. Specifically, a Standard Operating Procedure (SOP).

Mike realized early on that if he was the only person who knew how to quality-check a kit or respond to a specific customer inquiry, he would always be tethered to his laptop. He began documenting every single repetitive task.

By creating a "playbook" for Legit Kits, Mike did something revolutionary: he turned his individual genius into a repeatable system. This allowed him to hire help and, more importantly, trust that the help would perform at his level.

Pro-Tip for Your Side Hustle:

Start a "Live Document" today. Every time you perform a task that you'll have to do again next week, record a quick Loom video or write down the steps. Congratulations—you just started your business's manual.


Phase 2: Embracing Business Automation

We live in the golden age of passive income tools. In 2025 and 2026, the barrier to entry for automation has never been lower. Mike utilized modern e-commerce platforms to handle the heavy lifting of sales, inventory tracking, and shipping logistics.

Automation isn't just about robots; it's about software that talks to other software. It’s about:

  • Email Marketing: Nurturing customers while you sleep.

  • Inventory Management: Alerting suppliers before you even know you're low on stock.

  • AI Customer Support: Answering 80% of common questions instantly, leaving only the complex issues for a human touch.

By leaning into these technologies, Mike ensured that the "engine" of Legit Kits kept humming 24/7, regardless of his time zone or schedule.


Phase 3: The Art of Delegation (And Letting Go)

This is the hardest part for any founder. Your business is your baby. You’ve put your blood, sweat, and tears into it. Letting someone else handle your customers or your product feels like a risk.

But as Mike Odell’s story shows, delegation is the only path to freedom. He didn't just hire people to do tasks; he hired them to own outcomes. When you empower a team—even a small, remote, or part-time one—to make decisions based on your SOPs, you buy back your life. Mike’s ability to step away from the daily "grind" allowed him to focus on the "vision." Instead of packing boxes, he was thinking about the next five years of the industry.


Why This Resonates in 2026

The landscape of work has changed. We no longer value "busyness" as a badge of honor. Today’s most successful entrepreneurs are those who value time-wealth over just "hustle."

Mike Odell’s journey with Legit Kits is a beacon for anyone looking for side hustle ideas that don't end in burnout. It proves that you can take a traditional, "hands-on" hobby like quilting and apply high-tech, high-efficiency business principles to it.

Whether you are looking to build a digital empire or a physical product brand, the core lessons from CNBC MAKE IT's profile remain the same:

  1. Identify a Niche: Find a community that is underserved.

  2. Systematize Early: Don't wait until you're overwhelmed to write your SOPs.

  3. Automate the Boring Stuff: Use technology to free up your brainpower.

  4. Value Your Time: Remember that you are the architect, not the bricklayer.


Final Thoughts: What’s Your "Legit" Dream?

Mike Odell didn't become a successful CEO overnight. It took discipline, a willingness to learn, and the courage to stop being "the doer." But today, he stands as a reminder that the "holy grail" of a self-running business is actually achievable.

You don't need a million dollars in VC funding to start. You just need a system.

We often look at these success stories and think, "I could never do that." But Mike started exactly where you are—with a passion and a side hustle. The only difference is that he chose to build a bridge to freedom rather than a cage of responsibilities.

As you look at your own goals for this year, ask yourself: "Is my business building a life for me, or am I building a life for my business?"

It’s time to stop working in your business and start working on it.

Blog Archive